Elevating customer acquisition strategies for new ventures and industry leaders

  • We’re dedicated to collaborating closely with our clients to deeply understand their unique challenges in acquiring new customers. Our mission is to build bespoke strategies that precisely address these bottlenecks, enabling B2B organizations to not only overcome their immediate hurdles but also lay a foundation for sustained growth and success.

The problem

Traditional new customer acquisition strategies are rapidly losing their edge. B2B companies are grappling with lower returns on investment as conventional lead generation methods fail to resonate in an oversaturated market. The challenge is further compounded by a significant drop in conversion metrics signaling a shift in the effectiveness of these once-reliable tactics.

Because of an increase in lead gen companies and AI-driven communications, prospects desensitization has increased. This evolving environment has left many orgs facing the pressing need to pivot toward more innovative customer acquisition strategies.

“Chris and Cam are sales strategy and business development rockstars. They understand how to put a systematic process in place to create new prospects and new business, and they understand the intricacies of developing an effective go-to-market strategy while helping to refine current processes.”

— Ryan Hicks, VP of Business Development at Rallio

how we help

At 44Strategy, we specialize in transforming traditional customer acquisition approaches into dynamic, efficient strategies tailored for today’s saturated B2B market. Recognizing the challenges of decreased ROI and conversion metrics in conventional methods, we focus on refining sales strategies and implementing effective processes. Our approach involves a strategic blend of automation and optimization, ensuring your outbound and inbound leads aren’t just managed, but converted more efficiently.

We empower B2B companies to maximize their existing resources, increase close rates, and ensure every lead is effectively nurtured while eliminating or automating non-ROI driving activities.

Revolutionizing sales strategy for b2b companies

We revolutionize sales strategies for B2B companies, focusing on refining processes and implementing automation for better lead management and customer acquisition outcomes. Ideal for organizations seeking to enhance sales infrastructure, this service helps to transform your sales approach, driving growth and efficiency.

Integrating ai for transformative business efficiency

Our AI consulting service transforms business efficiency, training teams and executives in AI-driven strategies for customer acquisition, marketing, and demand generation. Targeted at teams inundated with lead tasks and managers seeking innovative performance solutions, we harness AI for better outcomes.

elevating marketing impact with customized assets & strategies

Elevating B2B companies’ marketing and demand generation impact through customized assets and strategic outreach. We build compelling content from landing pages to whitepapers, tailored to boost brand presence and inbound leads, catering especially to emerging tech startups and founders with limited marketing resources.

upskilling founders with strategic insights & growth tactics

Offering strategic insights and practical tactics to early-stage B2B founders, focusing on market adoption and short, medium, and long-term revenue growth. We provide comprehensive guidance in customer acquisition and marketing strategies, empowering founders to effectively scale their business.

Meet the Partners

Drawing on our experience in leading five B2B organizations to successful acquisitions and consulting with over two dozen similar companies across various industries, the partners at 44Strategy bring a wealth of knowledge and a proven track record in process refinement, growth execution, and market penetration. Our role as unbiased third-party advisors enables us to provide candid recommendations to founders, executives, and teams. Whether it’s fine-tuning sales and marketing strategies or unlocking deeper market penetration, we bring the insights and hands-on experience necessary to guide your business toward efficient growth and enhanced market presence.

cam martin
Founder, managing partner

chris vanliew
founder, managing partner

The 44Strategy Method

  • Client-centric Discovery

    Customized strategies beginning with in-depth assessments.

  • AI-Enhanced Execution

    Leveraging AI tools for smarter, more efficient solutions.

  • Collaborative Engagement

    Hands-on partnership for genuine, lasting improvements.

  • Agile Adaption

    Dynamic strategies that evolve with your business and the market.

  • Transparent Communication

    Clear and direct communication methods with stakeholders at all levels.

  • Measurable Outcomes

    Focused on delivering tangible results and sustainable growth.

Client quotes

“Working with 44Strategy was a pivotal moment for our growth. Their expertise in honing our targeting and ICP development drastically enhanced our conversion rates and cut our sales cycles. Their hands-on approach and deep understanding of the sales landscape helped position us for long-term success." 

— CEO, Data & Analytics Company

“The partners at 44Strategy are incredibly versatile in their ability to conceptualize new and existing market theories as well as how they execute. We had partnered with external consulting firms before and this engagement was nothing like our past experiences. Chris and Cam were actively involved in our executive & sales leadership meetings, offering valuable insights to achieve predictable growth while optimizing our current processes."

— CEO, Inc. 5,000 SaaS Company

“Partnering with 44Strategy was a game-changer for us. Their insights and strategies not only turbocharged our project pipeline but truly elevated our standing in the market. Their expertise transformed the trajectory of our business; I can't recommend them highly enough for those looking to make meaningful, sustainable growth leaps."

— CEO, Software Development Firm

We empower B2B companies with our unique blend of expertise, exposure, personalized approach, and innovative solutions.

Why choose 44strategy

  • Tailored Strategies for Unique Challenges: Unlike one-size-fits-all solutions, we delve deep into understanding our clients specific challenges and objectives. Our strategies are meticulously built to align with unique business needs and drive real results.

  • Proven Track Record: Our hands-on experience in leading startups to successful acquisitions and consulting with a diverse range of B2B companies speaks volumes. We bring this wealth of knowledge to every project, providing insights and strategies honed from real-world successes.

  • Collaborative Approach to Consulting: We work alongside our clients, deeply integrating ourselves to understand the intricacies of your business. This close collaboration ensures the implementation of strategies that are not only effective but also seamlessly aligned with your company’s culture and goals.

  • Cutting-Edge AI Integration: Utilizing more modern practices to create a competitive edge, we leverage the latest AI technologies to enhance business operations, create more impactful processes, and offer innovative strategies. This forward-thinking approach keeps your business at the forefront of technological advancement.

  • Commitment to Tangible Results: Our focus is always on delivering measurable outcomes. We prioritize strategies that lead to tangible growth, increased efficiency, and enhanced market presence, ensuring your investment in us translates into real value of your business.

schedule a strategy session.

Embrace the future of customer acquisition and business growth with 44Strategy. Schedule an introductory call with our partners to explore how we can tailor our expertise to your unique challenges and objectives.